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Notes from inside aesthetic medicine.

Kinassay Lab Insights: essays on aesthetic medicine, beauty culture, consumer behaviour and digital strategy — for practices in London, Paris, Dubai and beyond.

PATIENT JOURNEY

Your Patient Has Already Met You Before Entering Your Clinic

Long before a consultation, patients have searched your name, read your reviews and watched how you explain things. There is no single patient journey, only the questions that tell you which one is yours.

5 min read

  1. FOUNDER

    01. Why I Created Kinassay Lab

    Google taught me performance. Luxury taught me perception. Aesthetic medicine taught me trust. Why I built a consultancy where the three meet.

    4 min read

  2. PATIENT JOURNEY

    02. Your Patient Has Already Met You Before Entering Your Clinic

    Long before a consultation, patients have searched your name, read your reviews and watched how you explain things. There is no single patient journey, only the questions that tell you which one is yours.

    5 min read

  3. CULTURE & MARKETS

    03. Beauty Has No Passport

    Paris, London, Dubai, Istanbul, Seoul and São Paulo may all be talking about beauty. They are not necessarily having the same conversation.

    5 min read

  4. AESTHETIC LANGUAGE

    04. We Used to Talk About Volume. Now We Talk About Skin.

    Wrinkles, volume, correction. Then skin quality, glow, collagen, regeneration. What aesthetic medicine’s expanding vocabulary reveals about the way we want to age.

    5 min read

05 · Coming nextA Good Doctor Knows When to Say No

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