When aesthetic medicine meets digital.
We help aesthetic doctors and clinics build the visibility, authority and digital presence that turn medical expertise into patient trust.
About 4 minutes · Free · No commitment
Founder’s professional background
FILLMED Laboratories · Google · GroupM
Anissa Sabrina Briki’s roles before founding Kinassay Lab. These are not client references. Meet the founder
Patients are choosing long before they enter your clinic.
We shape everything that happens before the appointment.
Six dimensions to understand how your expertise exists, stands out and converts across the digital ecosystem.
Positioning · Identity
Differentiation
SEO · Search
Being found
Expertise · Reputation
Trust
Content · Thought leadership
Differentiation
Website · UX
Conversion
Acquisition · CRM
Retention
About 4 minutes · Free · No commitment
Your Kinassay Scan
A first read of your answers across six key dimensions.Based on your answers · Not an audit of your digital presence
Understanding your results
Each dimension is read on three levels.
Scan complete
Your full Kinassay Scan results will be sent to this address. If you’d like to go further, the next step is a first conversation.
From diagnosis to direction.
We combine industry expertise, data, strategy and high-end content to help you be found, trusted and chosen by the right patients.
Explore our services
Exist where your patients are looking for you: search, local search, social and digital presence.
Let patients perceive your expertise and your approach before the consultation.
Turn that trust into bookings, then into loyalty.
Our expertise
From visibility to patient experience, we build the digital strategy that shapes how an aesthetic practice is found, perceived and chosen.
Be found.Be trusted.Be chosen.
Be found
Search · Google · Social · Reputation
Raise your visibility where patients are already looking.
Build trust, shape the experience
Positioning · UX/UI · Booking · SEO foundations
Turn expertise into an online experience patients can understand and trust.
Stay visible
Content · Social · Google · Reputation
Keep your practice visible, relevant and rising after launch.
Build authority
Strategy · Analytics · Personal Brand · Content
Turn visibility into lasting authority and measurable growth.
Not sure where to start?
Free · Automated · Based on your answers · About 4 minutes
Start my Kinassay Scan
01 Senior dermatologist
AuthorityVisibilityLegacy
Two decades of referrals and real standing among peers — none of it visible online. The study: authority built over a career has to be translated into content a search engine can read, or it stays invisible.
02 Boutique practice
ReputationPositioningPremium
Strong word-of-mouth, but a generic online presence that undercuts it. The study: coherent positioning is what lets an earned reputation support premium pricing instead of reading as entry-level.
03 Nurse prescriber
TrustAuthorityBrand
Good reviews, scattered with no throughline. The study: formalising trust signals into a consistent narrative turns scattered proof into an actual brand a patient chooses on purpose.
04 Niche specialist
ExpertiseVisibilityAcquisition
Deep expertise, invisible to the exact patients searching for it. The study: specific expertise needs equally specific visibility, or less-qualified providers capture the acquisition instead.
05 Clinical point of view
Point of viewContentReputation
Genuine opinions on how a treatment should be done — none of it public. The study: an unexpressed point of view builds no reputation. Content is what turns it into one.
06 Hospital consultant
InstitutionVoiceInfluence
Visibility entirely borrowed from a faculty bio. The study: an individual voice alongside the institutional one is what lets influence outlast any single affiliation.
Independent Studies are Kinassay Lab’s own thinking: how a range of practitioner profiles could translate real expertise into greater visibility and authority. They are composite illustrations, not case studies of real clients or real individuals, and describe no actual person’s practice.
06Founder
“Exceptional medical expertise does not, on its own, create an exceptional digital presence.”
Kinassay Lab was born from this observation.
My experience at FILLMED Laboratories immersed me in the world of aesthetic medicine — working alongside practitioners, understanding the patient journey, and the challenges of growing a practice.
Before that, at Google and GroupM, I built my expertise in digital strategy and growth across beauty, luxury and international markets.
Kinassay Lab was born at the intersection of these two worlds: an understanding of aesthetic medicine and expertise in digital growth.
Today, I work personally with every practice, with one ambition: to raise their visibility and authority to the level of their expertise.
Anissa Sabrina Briki · Founder · Strategy & Growth
Aesthetic medicine
Digital growth · Beauty · Luxury
Multi-market experience
07Founding partners — Paris · London · Dubai
Six practices. Direct collaboration.
Growth built around your practice.
Kinassay Lab is opening its first six partnerships. Each collaboration begins with a conversation to understand your practice, positioning and priorities — followed by a personalised Kinassay Review to define what to raise, and in what order.
We look at what you’ve built, where it stands today, and what deserves to be raised next.
No predefined package. Your priorities, scope and strategy are shaped around what your practice actually needs, with preferred conditions reserved for our first six partners.
Strategy, creative direction and key decisions are handled directly with the founder of Kinassay Lab — from the first conversation to implementation.
Founding partnership
Your expertise is already established. Now let’s raise it.
Six founding partnerships across Paris · London · Dubai.
Become a founding partnerKinassay ScanFirst conversationKinassay ReviewTransformationOngoing Growth
08Let’s raise what you’ve built
Tell us a little about your clinic and we’ll reply within two business days to arrange a first conversation.
Ready to see the full picture?
A clear, personalised reading of your answers across six dimensions, with priorities to act on.
About 4 minutes · Free · No commitment
Kinassay Lab